Did you know … Holiday Inn Express made Quickcakes a “Brand Standard” across all North American properties.

Tuesday, March 18, 2014

Further details are available at: http://www.gadling.com/2010/10/28/holiday-inn-express-revamp-includes-pancake-machines/ Holiday Inn Express revamp includes pancake machines by Laurel Miller (RSS feed: Move over, Rooty Tooty Fresh ‘N Fruity. “There’s a new hotcake in town”… InterContinental Hotels Group (IHG), parent company of the Holiday Inn family of brands, have unveiled pancakes as the secret weapon for the newly revamped Holiday Inn Express hotels. All of the business traveler-oriented Express properties will introduce a 24-hour market center with grab-and-go options, and an industry-first: a automated pancake machine, by March 31, 2011. Thirty test hotels already offer the machine, which uses commercial bags of pre-made pancake mix (just add water!) and the guest and owner response has been “fantastic”. It will be a Holiday Inn Express brand standard with a national roll-out date of 31 March 2011, said Al Reingold, director of brand management for Holiday Inn Americas. Dollops of batter drop onto a Teflon-coated cooking belt, yielding a perfectly cooked, great-tasting product, every time. The machines produce one pancake every 18 seconds, ensuring even the hungriest executives will get their fill. “This is market leading and is a first in the industry,” Reingold said. “No one else is doing anything right now that even remotely resembles this.”